Two Words: Dream Job.
This past summer WrongBrain director Sean Scanlin, traveled to the small east African country of Burundi to film the entire country dancing along to their rendition of ‘Happy’ by Pharell Williams. This phenomena swept all over the world resulting in millions and millions of views for the dozens of Happy videos produced throughout the world.
Our version of Happy, however, had a deeper meaning.
This video was produced for the Akilah Institute For Women, which is the only all women’s college in Rwanda and Burundi. Akilah is unlike any other college in east Africa in it’s approach to a meaningful education that empowers young women with an immense skill set that’s applicable to their local and often world job market. This way women are not only earning jobs their starting careers. Producing this video was part of an awareness campaign that launched Akilah to the front pages of several newspapers throughout east Africa.
Being part of this amazing project and working with an innovative charity was truly a once in a lifetime experience that we wanted to make as memorable as possible. In order to produce the highest quality video we pulled out all the stops.
The Beauty of Motion
If you pay close attention to the video you’ll see there is visual theme that goes beyond the dance moves, it’s the motion of the camera itself. WrongBrain Director Sean Scanlin, wanted to have as much fluid motion throughout the video and so we brought in the services of talented cinematographer Jesse Brown of DigiRanch Media. Jesse brought along with him a complete steadi cam system along with a mini drone. With these items we were able to capture motion in ways that enhanced the video greatly. If you have a great steadicam operator like we had you’ll be able to float along with the subjects as if the camera too was a dancer.